ALDREN will participate in a workshop on Sustainable Pathways for the Tourism Industry in Malta that will bring together important players in the Maltese hospitality sector with relevant stakeholders from across Europe to share experiences, practices, high-tech solutions, along with ESPON research evidence to empower sustainable tourism routes in Malta.
The event will take place online on 30 May, from 10:00 to 16:30 CEST.
A major economic contributor of the Maltese economy is tourism, rendering directly and indirectly approximately 30% of the GDP and employing a significant amount of people. Following years of recurrent record growth, bolstered by the country´s enhanced connectivity and its reduced seasonality, Malta experienced an unprecedented dip in performance due to the COVID-19 pandemic.
The Maltese tourism sector also faces a number of challenges, such as integrating quality at all levels of the value chain, rebuilding the airline route network, and encouraging collaboration across diverse digital tourism efforts by consolidating and effectively using data. Tourism recovery will need to take into consideration these challenges, along with the new demands of the post-COVID-19 reality and the accelerated effects of climate change that pose direct threats on tourism. This will require a shift away from the previous economic model, implying more sustainable approaches for development.